Building databases is crucial for any digital marketing activity. Let's analyze the cornerstones that should guide your contact collection operations. Each digital marketing activity is based on certain fundamental principles, these "rules of the game" which can be used to define assumptions, objectives, final goals and guidelines (theoretical and practical) that can guide a delimited set of operations. While you'll find plenty of database building techniques and tools, both online and offline, the best tactics , implement them across multiple channels, or experiment with new methods of gathering contacts. Today we want to focus on the creation of databases - a main step which, allowing you to establish the first contact between your brand and your users, is the fundamental basis on which all subsequent digital marketing operations are based. . We will put database building practices, techniques and tools aside (all topics that you can discover in another of our blog posts) in order to analyze the principles , these 5 cornerstones which must guide the activity of contact collection. 1.
Avoid buying or renting lists As in all other areas of digital marketing, the one thing you should not miss is strategy or planning. That's why we recommend narrowing down your database building work area to define the channels and contact collection E-Commerce Photo Editing Service methods. This is an area where the delimitation of borders becomes crucial, because it represents the result of the encounter between the need to acquire new contacts and respect (both ethical and legal) for the user. That's why we have to stress one point: buying or renting mailing lists should not be considered a database building technique, but its exact opposite, the worst practice par excellence.
Focus on growing your list sizeā¦ It may sound redundant, but expanding your contact database means expanding your user base , which in turn expands your audience of potential customers . In Digital Marketing, having e-mail addresses and telephone numbers is a key element of a commercial strategy , whatever the sector of activity. A healthy contact database gives you a public audience to engage on many levels, from informational (with newsletters) to more promotional (with DEM or flash sales via SMS). If in principle the equation more subscribers = higher business potential is certainly true, however, an XL size database obtained in a dubious way - i.e.